September 12, 2007
Directed by Gary Hustwit
Abstract
Discover how the creation of the most used font in advertisement came to be. Design and innovation in even the slightest details affect the overall effect that your work will give of to the viewer. This documentary ultimately reflects the things we see on the daily basis of our world. Advertisement, work, movies, and instructions. Basically, communication is explained and how we humans perceive the information we see. Its crazy because the newer generations are going into this world of advertisement but its second nature and sometimes they aren't aware at what is grabbing their attention. Design and layout is important in anything one does. I have taken the time to analyze my posters and work in similar ways that have already succeeded in decades.
Directors Page: https://www.hustwit.com/helvetica
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